In my third semester of Creative Communications, I had the pleasure of doing a work placement with Honest Agency in Winnipeg, Manitoba.

During my time there, I tried many things, such as social media audits, strategy writing, competitor analysis, blog posting, and video editing.

My proudest accomplishment during my time was a social media audit and strategy recommendations for one of their largest clients – TransX.

TransX is one of the biggest transportation services in North America, with roots in Winnipeg, Manitoba. Honest Agency was given the keys to their social media accounts and are responsible for all of their posts, campaigns, and announcements.

My job was to do an audit of TransX’s major social media platforms, LinkedIn and Facebook, and come up with a new strategy to help incentivize truck drivers to join the company. Their previous campaign had become stagnant, and it was my task to look at it with a fresh pair of eyes.

After providing my strategy, it was presented to a team from TransX and received great reception and will be used in future campaigns.